One of the best ways to increase your brand awareness is by displaying your product or brand prominently in a prime location such as a supermarket or a store. It is the most fundamental of ways to increase a brand awareness because it allows you to connect with your potential customers. When customers constantly see your product, they’ll likely remember it much better than compared to other advertisement mediums.
With that being said, placing your advertisement on a highway tremendously escalates your customer reach. Having your customers see your every time they go to and from work on their daily route, every time they leave to go out and travel by the highway, your advertisement is going to great them. Not only will they remember you, when it comes time to purchase or look for a product/service that you can provide, you can guarantee that you will be on their mind.